![]() This look will color your promotional material, your event decorations, and your event swag. Create a distinctive look for your event. Liability insurance covers injury, property damage, and other event mishaps. Reach out to local authorities if food permits, noise permits, permissions to hang signage, permission to close roads, or police protection is necessary. Secure event permits and liability insurance.Reach out to event contractors to reserve your dates. Confirm entertainment, catering, traffic control, and security.Confirm each presenter’s interest and availability. Take another look at your network and identify potential presenters, including speakers and MCs. Obtain promotional material–like logos–from each sponsor. Sign sponsorship agreements with your funding sources.Then, obtain promotional material–like a photo and bio–from the headliner. Reach out to potential exhibitors and event sponsors with information about your event’s objectives, your headliner, and your sponsor levels. Use this information to set registration fees and sponsor levels. Determine how much you need to raise from registration fees, exhibitors, sponsors, and other funding sources. Figure out how much your roadmap will cost and decide how you’ll pay for it. Who and what else do you want to be a part of your event? Now that you’ve locked down a headliner, it’s time to draw a roadmap for the rest of the event. Draw from your–and your team’s–networks to find an exciting keynote speaker, presenter, or performer to headline your event. Then, reach out to the appropriate venues to see which dates are free. ![]() ![]() Determine how much likely participants are willing to spend, which locations they find most convenient, and who they’ll be attending your event with (kids, partners, colleagues, friends?) with a pre-event survey. The roles should come with clear objectives and, whenever possible, quantifiable goals. Assign a role–like program administrator, event marketer, operations liaison, or treasurer–to each team member. Why are you hosting an event? What do you hope to accomplish? Give your project direction by deciding on a topic or theme, coming up with a clear set of objectives, or finding out how many people you need to break an attendance record. ![]()
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